MAP THE NARRATIVE

While walking through a mall, have you ever paused outside a big store and thought, “Maybe I should buy something from here”? That is the silent power big brands have. They influence our choices, our budgets, and our preferences. It is easier to trust brands because, at some point, we have either used their products or seen someone we trust using them. Endorsements, advertisements, and repeated exposure also slowly build trust in these brands. However, reaching that level of trust is the result of a long journey of strategy, consistency, and reputation building.

After a hectic day, you freshen up, all clean and moisturized, when a fragrance suddenly hits you hard, and you are transported back in time to your memories. Flashes appear in front of you, and you cherish those days. The smell makes you feel warm, proud and humbled at the same time. Why does the smell of a certain fragrance feel different than our other five senses?