Creative Strategy & Digital Storytelling

Resume

I craft digital experiences where design meets strategy, turning ideas into stories that resonate.
From impactful branding to analytics-driven campaigns, every project is built for results.
My goal is to help brands connect, engage, and leave a lasting impression.

FIFA World Cup 2026 Commercial

As part of a collaborative and culturally diverse team under a marketing agency, Purple Track, I contributed to the creation of a high-energy commercial for the FIFA World Cup 2026 and a comprehensive pitch deck for stakeholders. Our team brought together perspectives from various countries, which enriched the creative process and ensured the campaign resonated with a global audience. The project combined storytelling, design, and strategic thinking to present a unified campaign concept that captured the excitement of the event and demonstrated our ability to deliver professional, client-ready work.

Netflix advertisement

As part of a creative advertising project, I developed a visually engaging Netflix campaign designed to capture the essence of binge-watching culture. The ad pairs authentic, relatable imagery with a bold, memorable tagline to create an instant emotional connection. This project showcases my ability to combine compelling copywriting, strategic messaging, and impactful visual design to produce marketing content that resonates with audiences.

Barb, the Rhubarb

For the Middlesex-London Food Policy Council, my group and I created Barb the Rhubarb, a playful, character-driven campaign to promote local food awareness and community engagement. Through engaging storytelling and vibrant visuals, Barb guided audiences on a journey from farm to table, highlighting the benefits of seasonal eating and supporting local farmers. This project demonstrates my ability to merge creativity with advocacy, using narrative marketing to make policy-driven messages approachable, memorable, and shareable

Social media policy

DSen-Tilo’s social media policy Download

Inspired by my own pet, Tilo, I created a social media policy for a pet care brand focused on canine health and well-being. The policy set clear guidelines for content, tone, employee conduct, and crisis management, ensuring an empathetic, trustworthy, and professional online presence. I used AI to refine structure and language while keeping human oversight at the core, blending strategic planning with genuine care to foster engagement and protect the brand’s integrity

Social media content calendar

Debaleena_Sen_Content_Calendar Download

Inspired by my own pet, Tilo, I created a two-week social media content calendar to promote dog well-being while balancing brand promotion and audience engagement. Using the 80-20 rule, I planned a mix of educational posts, rescue stories, wellness tips, and product highlights, incorporating themed days like #RescueStoryFriday and #WellnessWednesday to build brand recognition and community trust. The calendar detailed platform-specific strategies, post objectives, media formats, and captions, blending creative storytelling with data-driven planning to foster engagement, encourage adoption, and strengthen brand loyalty

Creating a new market space for Tilo’s

Group4_BlueOceanStrategy Download

As part of a strategic marketing project, our team applied the Blue Ocean Strategy framework to identify untapped market opportunities and create a value innovation plan for our selected brand. I contributed to market research, competitive analysis, and the development of creative strategies that moved the brand away from saturated “red oceans” into unique, competition-free spaces. This project honed my ability to blend analytical thinking with imaginative problem-solving to produce actionable, market-shaping ideas

Snapchat feature explanation

I created a concise and engaging explainer video to guide users through Snapchat’s key features, from snaps and stories to filters, chat tools, and privacy settings. The goal was to make the platform accessible for new users by breaking down its interface and functions in a clear, visually guided format. This project sharpened my digital communication and instructional design skills, blending technical knowledge with audience-friendly storytelling

Scorecard

Designed a dynamic sports result graphic for a hockey game recap, highlighting the final overtime score and series standing. The layout emphasizes team branding, score clarity, and quick visual impact, making it ideal for social media updates and fan engagement.

Let’s collaborate on our next project!